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Harrison Ford is working with single malt Scotch Glenmorangie

Hollywood actor Harrison Ford has teamed up with the LVMH-owned Highland single malt Scotch Glenmorangie to move the company forwards.

In a series of episodic films directed by actor and film-maker Joel Edgerton, the adverts, named ‘Once Upon a Time in Scotland’ take us behind-the-scenes as Harrison Ford journeys to Glenmorangie’s Highland home.

The iconic actor, known for his grumpy demeanour, is seen getting to grips with the nuances of Scottish pronunciation and kilt etiquette, in a one-if-a-kind unconventional, deliberately ‘off-script’ style.

Speaking about the whisky tie-up, Harrison Ford, star of Once Upon a Time in Scotland, said: “I loved working with the team at the distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”

The adverts were filmed in the north-east Highlands of Scotland, with the campaign aiming to capture the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass.

The whisky, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old, also take on a starring role and Edgerton’s 12 episodes and hero film are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey.

They feature Ford as he’s never been seen before: donning a stylish Scottish kilt designed by streetwear brand Palace.

Partner Content

Speaking about the partnership, Caspar MacRae, president and CEO of The Glenmorangie Company, explained: “Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie. He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself — and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.”

MacRae added: “We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”

Joel Edgerton, director, Once Upon a Time in Scotland, concluded: “I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent. It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes — and enjoy them and share them around.”

Once Upon a Time in Scotland will roll out globally from 28 January 2025 spanning online video, connected TV, out-of-home formats, experiential, PR and social media. Six full-length episodes and an array of behind-the-scenes content will initially be available to view on the site  glenmorangie.com, with the rest released throughout 2025.

Watch the full advert here:

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