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Barcelona Wine Week returns 30% bigger in 2025
The Spanish trade show has announced an expanded footprint, headline events and a focus on international buyers.
Preparations are underway for Barcelona Wine Week, which returns to Fira de Barcelona from 3-5 February. Having launched in 2020 (just before Covid-19 suspended international travel) the 2025 edition promises strong growth and an increasingly international focus.
Even before the first visitors arrive, the fair is building its presence. For the first time, it will span two pavilions, a 30% increase in floor space.
Showcasing the breadth of Spanish wine, Barcelona Wine Week will see more than 1,200 wineries in attendance. Together, they will represent around 75 geographical and quality designations. These include Cava, Ribera del Duero, Priorat, Alicante, La Mancha, Rioja and Jumilla.
“The success of the event,” says Javier Pagés, president of Barcelona Wine Week, “and the fact that eight out of ten wineries are returning demonstrates that the wine sector is clearly committed to Barcelona Wine Week as its leading trade fair and top platform for international promotion.”
In particular, the show is looking beyond Spain’s traditional export markets. It is turning instead to emerging opportunities in countries such as South Korea, Japan, Poland, Ireland, Denmark and the Dominican Republic. As challenges grow for the global wine trade – including declining consumption and protectionist trade policies – the fair is supporting overall industry aims of diversifying markets, differentiating its approach and digitising.
To help achieve those goals, Barcelona Wine Week has expanded its government-supported hosted buyers programme. The scheme invites buyers representing major importers and distributors from key export markets to attend the show. 700 have been invited this year, an increase of 8%.
Since the domestic market is still a key priority, the programme will also accommodate buyers from Spain. Around 1,000 are being invited, spanning three main target areas: large-scale retail, the specialist trade and the hospitality sector.
A full programme of tasting
Naturally, one of the main draws of the week is to sample wines with producers at their stands. Organisers estimate that attendees will sample 350,000 glasses of wine over the three days.
However, for those seeking a more curated offering, a wealth of masterclasses and events is on offer. The week will see esteemed winemakers, Masters of Wine and Master Sommeliers take centre stage, in addition to a self-guided tasting area organised by the Ministry of Agriculture, Fisheries and Food.
Among the highlights are a series of sessions focusing on old vines. High profile winemakers Raúl Pérez (El Bierzo) and Fernando Mora (Bodegas Frontonio) will feature, while a session on pre-phylloxera vines will showcase wine from Valladolid, Pontevedra and Lanzarote.
Other sessions will focus on specific regions. ‘Los 10 magníficos de la D.O. Rías Baixas’ will survey the Galician Albariño DO, while another tasting will celebrate the centenary of Rioja DOCa through eight historic wines.
More broadly, Barcelona Wine Week’s events programme will address the trends and challenges now driving industry change. Covering trends such as the current vogue for white wines and challenges like water management and drought stress, the sessions will provide insight for producers, distributors and commentators alike.
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