This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Waitrose’s fine wine for a tenner promotion returns
Waitrose is bringing back its Fine Wine at £10 promotion during December, with the chance to pick up something “a little bit more special”, it has said.
The promotion, which was launched in 2019 and is now “an established fixture in Waitrose’s calendar at Christmas”, will run from 4 December until 1 January (while stocks last), comprising ten wines – white, rose, red, and fizz – as well as one port.
These include: a Louis Jadot Beaujolais-Quincié 2023 Burgundy (RRP: £14.99), Croix des Coteaux Saint-Émilion 2020 Bordeaux (RRP: £15.99); Masi Campofiorin Appassimento 2020 Veneto(RRP: £14.99); Montecillo Reserva 2017 Rioja (RRP: £15.99); Doña Paula El Alto Single Vineyard Malbec 2022 Mendoza (RRP: £15.99); Wirra Wirra Church Block 2021 McLaren Vale (RRP: £14.99); a “buttery Burgundian Chardonnay” from Cave de Lugny Mâcon-Lugny Les Charmes 2023 Burgundy (RRP: £16.99); Jackson Estate Stich Sauvignon Blanc 2023 Marlborough (RRP: £14.99); Eminence de Bijou 2023 IGP Coteaux de Béziers, Languedoc-Roussillon (RRP: £14.99); a sparkling wine, Prince Alexandre Crémant de Loire Brut NV Loire, (RRP: £14.99) and a port from the Douro, Warre’s King’s Tawny Port NV.
“Our customers seem to love the simplicity of the Waitrose ‘£10 Fine Wine’ offer,” the retailer said, calling it an “exciting one-off for these wines at this price”.
Although £10 is significantly above the market average retail price for wine – which hovers around £6.99 – the promotion features fine wines that usually retail at around the £15 mark, which the retailer said offered “brilliant value for money for the quality of the wines at a time when customers are looking for something special.”
A Waitrose spokesman added that the retailer has managed to maintain the £10 price point for the offer since its inception “despite wine cost & excise duty increases over recent years”.
Last year the retailer reduced its range of fine wines in store, taking some of the “slowest sellers” online only via Waitrose Cellar, although it stressed that this was “good shopkeeping” to better utilize space rather than a demotion. Online sales were a more considered purchase and sales were “significant”, it added.
The then trading manager Jamie Matthewson noted that “you’ve got the right range in the right place”, boosting the availability and facings of lines that remain in store and not tying up capital on stock that “isn’t moving”.
“There are more people buying into a Chianti at £15 [in store] than there are at £50, so if you can satisfy two shoppers without going off-sale by using that space in the branch, then you’re doing the right thing,” Matthewson said at the time.
Related news
UK wine press celebrate Fiona Campbell’s 50-year PR career
Bodegas Sonsierra targets export markets for its boutique Rioja