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Viña Concha Y Toro enters non alcoholic wine into UK market
The Chilean wine brand keeps up with ever evolving consumer demands by releasing a non-alcoholic sparkling for the first time.
Chilean wine brand Casillero del Diablo, owned by Concha y Toro, has launched its first alcohol-free wine in the UK market with the introduction of a de-alcoholised sparkling wine. Casillero del Diablo Zero is made from 100% early-harvested Chardonnay grapes sourced from the Central Valley of Chile.
The wine, which is gently de-alcoholised to retain the brand’s characteristic quality, is being released ahead of the festive season at a recommended retail price of £6 for a 75cl bottle.
This move marks a significant step for the brand as it expands into the growing no- and low-alcohol category, which has been gaining momentum in recent years across all alcoholic drinks, not just wine.
With the rising consumer demand for healthier and more mindful drinking options, Casillero del Diablo’s entry into the non-alcoholic sector taps into a wider trend that shows no signs of slowing. As more people shift towards moderate or alcohol-free choices, products like Casillero del Diablo Zero are becoming increasingly relevant, especially in the run-up to the festive period when demand for such alternatives tends to spike.
Claire Raine, brands controller at Concha y Toro UK, said: “We’re so pleased to launch this new Casillero del Diablo bottling, in the run-up to the festive season when many people will be looking for a quality non-alcoholic alternative.”
The need for innovation in an increasingly competitive market
The move comes just months after the launch of BeLight, a lower-alcohol sub-brand, which also reflects the company’s broader diversification strategy. BeLight wines, including a Sauvignon Blanc and a Rosé, were introduced in supermarkets earlier this year, offering lower-alcohol options with fewer calories.
“Almost two thirds of British adults either limit their alcohol consumption, or do not drink alcohol. These trends are being led primarily by younger adults, and we want to make sure we stay relevant and important to everyone. Consumers are now getting used to seeing no/lo options from their favourite drinks brands, ” said Raine.
The industry as a whole is showing a keen interest in keeping up with ever evolving consumer demands, from environmentally conscious production practices to creating lower alcohol options, the drive for innovation has never been more prominent in the wine landscape.
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