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Preferabli brings AI to wine shipping in California
Preferabli, an AI-driven wine, spirits and food recommendation software, has partnered with wine shipping platform Vine & Cellar Reserve to bring artificial intelligence to grocery retailing.
Preferabli has launched a partnership with Albertsons Companies’ direct-to-consumer wine shipping platform Vine & Cellar Reserve to bring its services to consumers in California.
The software’s Sensorial AI will now be integrated into Vine & Cellar Reserve’s services to personalise shopping of the wine collection on the grocery retailing platform.
Preferabli is designed to influence how consumers shop for wines based on their individual taste preferences. The new Vine & Cellar Reserve experience includes guided recommendations and a showcase for wines with similar taste characteristics. Shoppers can also get food pairing recommendations.
Pam Dillon, co-founder and CEO of Preferabli, said:“We’re imagining a world driven by individual preferences, using machine intelligence with human touch. Our software extends the bounds of what human beings can do to create true and lasting customer relationships by working at scale.”
The personalised recommendations are powered by Preferabli’s proprietary database, which uses hundreds of characteristics for each wine. Andrew Sussman, co-founder and CTO of Preferabli, explained: “Our technology gives shoppers various ways to voice what they’re looking for to begin a journey of discovery. No other platform has our domain expertise or depth of quality data.”
Vine & Cellar Reserve offers wines ranging in price from $10 to more than $1,000 per bottle, with plans to further expand its collection.
Curtis Mann MW is group vice president of alcohol for Albertsons Companies, and oversees the company’s wine buying team. The Master of Wine said of the new partnership: “By partnering with Preferabli, we’re helping customers receive personalised recommendations based on their individual preferences, learn about the wines they are considering and ultimately, find and discover new wines.”
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