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db wrapped: the biggest drinks stories of 2024
From market shake-ups to surprise comebacks, these were some of the most talked-about stories in the drinks world this year. Discover db’s top stories of 2024 here.
10. Bordeaux 2023: en primeur system ‘at breaking point’
Bordeaux’s en primeur system faced a tough test this year, with the fine wine market under pressure like never before. Overstocked négociants and pricing woes made for a rocky campaign. Top châteaux worked to steady the ship with careful pricing strategies, hoping to secure the future of this age-old system.
9. Brad Pitt accused of squandering winery cash on swimming pool
In a case juicier than a bottle of Château Miraval rosé, Angelina Jolie accused Brad Pitt of blowing winery funds on personal indulgences, including a swanky swimming pool. The dispute bubbled up in their ongoing legal wrangle, leaving Pitt to defend himself while Miraval’s profits tried to stay above water.
8. Guinness drinker who sank 81 pints was ‘quite tired’ after session
Sean Bryan made headlines after drinking 81 pints of Guinness over New Year’s weekend, a feat that sparked both awe and concern. Consuming 186 units of alcohol, Bryan described it as a “one-off” event, vowing to take a more measured approach in future. We’ll keep an eye out for updates on his health journey in 2025.
7. Will Monster’s latest moves crush craft beer?
Monster Beverage’s restructuring efforts, including layoffs and brewery closures, caused ripples in the craft beer industry. While their Jai Alai IPA held steady, questions arose about Monster’s commitment to craft brewing as it leaned into innovation and new alcoholic beverage categories. The craft sector will be watching closely in the coming years.
6. LVMH owns all four of the world’s most valuable wine brands, data shows
LVMH cemented its dominance in 2024, with Moët & Chandon leading the pack as the most valuable wine brand at $1.4 billion. Its sparkling wine portfolio, including Veuve Clicquot and Dom Pérignon, shone brightly, benefiting from strong demand and strategic pricing. LVMH’s leadership in the luxury wine market remains unchallenged.
5. The scientific studies showing the health benefits of wine
New studies in 2024 pointed to the potential health benefits of moderate wine consumption, with red wine’s antioxidants linked to heart health and even cancer prevention. Researchers also noted its role in cognitive health and social well-being. Experts, however, stressed moderation as the key to reaping the rewards without the risks.
4. Is a drink a day ‘the secret’ to a 114-year life?
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Juan Vicente Pérez, who passed away this year at 114, credited his longevity to a daily glass of aguardiente. His story adds to the growing list of centenarians who’ve endorsed moderate drinking. While medical professionals urge caution, Pérez’s tale highlights the balance of enjoyment and discipline in a long life.
3. 10 of India’s hottest beer brands
India’s beer market had a banner year, with domestic brands gaining ground. Kingfisher maintained its global reputation, while craft brands like Simba and Bira 91 expanded their reach. Meanwhile, rising stars such as Fort City Brewing showcased the country’s growing innovation in beer production, reflecting a thriving industry.
2. The healthiest wines to drink, according to a dietitian
Dietitian Cynthia Sass shared her insights into the healthiest wines, with Pinot Noir standing out for its antioxidant content and lower sugar levels. Organic wines also received praise for their environmental and potential health benefits. From reds to rosés, Sass’s advice offered something for everyone looking to drink a bit more mindfully.
1. Iconic ’70s beer makes a comeback
The return of Double Diamond, last brewed in 2003, topped the charts as the most-read story of 2024. Allsopp’s Brewery brought the beer back with a modern twist, sparking both nostalgia and debate among enthusiasts. Love it or leave it, this ’70s classic is enjoying its moment once again.
That’s 2024 in the drinks world — poured, savoured and wrapped up. Bring on 2025.
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