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Proximity to pub proves top priority for home buyers, says new data
New research from the British Beer and Pub Association (BBPA) reveals that a “good local pub” is a top priority for British house hunters.
British pubs are cementing their place as a cultural cornerstone, with new research from the British Beer and Pub Association (BBPA) revealing that a “good local pub” is now a key factor for house hunters.
The findings, released as part of the BBPA’s ‘Long Live the Local’ campaign, show that 52% of Brits rank proximity to a quality pub as a top priority when choosing a new home, even over considerations like schools and gyms.
The study reveals that 39% of potential homebuyers and renters place higher importance on pubs than on schools (30%), places of worship (15%), or fitness facilities (18%). Visiting the local pub to gauge the vibe of an area is also a popular tactic in choosing a home, with 42% of respondents saying it helps them decide whether a neighbourhood “feels right”.
Lisa Barry, publican at the Rose and Crown in Plymouth, highlights the integral role pubs play in communities, saying: “We regularly have house hunters pop in for a pint to get a feel for the area. Local pubs are often filled with residents who consider us an extension of their home. With so many working remotely, we’ve become the nation’s living room.”
The future of pubs
Despite their social and economic value, British pubs face a precarious future. The BBPA warns that another 500 pub closures could occur by the end of 2024, following a challenging year that saw the highest level of pub failures in more than a decade.
74% of respondents reported that pub closures have negatively impacted their mental health.
Emma McClarkin, CEO of the BBPA, stresses the urgency for government action: “Pubs aren’t just a place for a pint; they’re where people meet new neighbours, build friendships, and celebrate milestones. But they’re under threat. The ‘Long Live the Local’ campaign is calling on the government to deliver meaningful business rate reforms, reduce beer duty to European levels, and mitigate regulatory cost increases.”
Driving property demand
The data also underscores how pubs drive property demand. More than 40% of respondents admitted to checking out house prices after visiting a good local, showing the pull of vibrant, pub-centric neighbourhoods.
Rebecca Peach, director at I Am the Agent, explained: “When selling or renting a property, the community’s vibe can be as crucial as the home itself. A thriving local pub is often a key indicator of a vibrant neighbourhood.
The petition to sign the ‘Long Live the Local’ petition is live, advocating for policy changes to support pubs and brewers facing rising costs.
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