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How to get your no-and-low wine noticed by the consumer

Now is your chance to make your wine stand out at the Global No and Low Alcohol Wine Masters competition.

The no and low-alcohol category continues to boom, growing by +5% last year, according to the IWSR. No/low volumes are also expected to rise at a CAGR of +6% between 2023 and 2027, indicating that consumer spending in this category is only going one way.

Last year, our Global No and Low Alcohol Wine Masters investigated wines from the likes of Australian Vintage, Cordier and Oddbird, as well as regions spanning the globe including Burgundy, Loire Valley, Catalonia, Alsace and the Veneto.

You can check out last year’s haul of medal winners here.

As judge Patricia Stefanowicz MW states, the best no and low-alcohol wines are not necessarily marketed as such – “they are just great, unique products that happen to have a low ABV.”

Make your wine stand out from the crowd this year in the drinks business’ Global No and Low Alcohol Wine Masters competition, which recognises and rewards the finest no and low-alcohol wines on the world stage.

All Global Masters are judged blind by the finest palates in the world – a panel of Masters of Wine, Master Sommeliers and senior buyers only. The best competing wines are awarded medals from Bronze through to Gold, and ultimately “Master” for exceptional examples.

The calibre of the judges guarantees international recognition of all the medals awarded.

If you have any inquiries about the Global No and Low Alcohol Wine Masters competition, please contact Sophie Raichura on sophie@thedrinksbusiness.com or by phone on +44 77720 19932.

The administration fee is £159 + VAT per entry.

Entry Deadline: 27 November

Sample Deadline: 27 November

 

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