Fulham FC names new wine sponsor

Fulham FC has announced that Bodega Argento is its Official Argentinian Wine Partner, marking the latest in the Premier League football club’s recent deals with drinks brands.

It was only last month that Fulham FC became the first club in the Premier League to get an official Tequila sponsor, with the West London club partnering with Enemigo, and, also in October, it was announced that the new Riverside Stand at Craven Cottage would be offering fans a sommelier service.

Now it has been revealed that Bodega Argento-produced wines from the Artesano de Argento and Minimalista brands will be served at Craven Cottage and the club’s new leisure complex Fulham Pier.

“We’re delighted to partner with Bodega Argento, a company which we very much share aligned synergies with, including heritage, authenticity, sustainability and service excellence,” commented Fulham FC’s commercial director Jon Don-Carolis. “The world class lifestyle and entertainment destination, Fulham Pier, will provide a key premium channel to drive Bodega Argento growth within the London and UK markets whilst the Club and Premier League global fanbase will provide a platform to drive international awareness and brand familiarisation.”

Grupo Avinea-Bodega Argento CEO Rafael Calderon echoed this sentimenting, adding: “We feel close to the values of Fulham FC and the spirit of the Club. Building on tradition, investing in a sustainable future and thriving for excellence is what we are committed to.”

The deal will see Bodega Argento’s Estate Reserve Organic Fairtrade Malbec poured as the house red at Craven Cottage and Fulham Pier.

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