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Crossip expands into Hong Kong to ‘open doors’ for further growth
UK-based non-alcoholic drinks brand Crossip is hoping to capitalise on Hong Kong’s “limited choice” of alcohol-free spirits, and use the market as a springboard for further growth in Asia. Eloise Feilden finds out more.
Crossip was founded in 2020 by bar and beverage consultant Carl Anthony Brown, and the team behind the non-alcoholic spirit have worked hard to develop a global brand.
Crossip is now available in markets across the world including the UK, UAE, Kuwait, Saudi Arabia, Qatar, Bahrain, Canada, Germany, France, Holland, Ireland, South Korea, Malaysia, Mauritius, Czech Republic and Senegal, as well as in a limited way in the US and Zanzibar.
And the company is not stopping there. Co-founder and CEO Tim Blake told db there will be “more in the pipeline” when it comes to expansion.
In its latest move the 0.0% spirits brand has inked a strategic partnership with Dragonfly Asia-Pacific via its beverage distribution arm Spiritu Drinks to bring Crossip to Hong Kong.
Blake has identified the market as “a gateway to the Asia-Pacific region”, and the strategic move is one made with an eye to further growth. Blake said of the market: “With its vibrant dining scene, demand for premium drinks, and a culture that embraces global trends and luxury, Hong Kong is the ideal place to build our presence and set the stage for wider regional growth.”
The company CEO is also hoping to cash in on the market’s “limited choice” when it comes to no and low drinks, making it “the perfect spot” for Crossip’s range.
Crossip will be launching into the on-trade in Hong Kong, in line with the company’s strategy in most international markets. “We start with the on-trade—bars, restaurants, and social venues,” Blake said. “Once we’ve established strong recognition and a foothold, we expand into retail channels, making Crossip more accessible.”
A foothold in Hong Kong will give the company further access to markets in the Asia Pacific. Blake called the region a “global trendsetter” as well as a “gateway to the Asia-Pacific region”.
“Success here will not only strengthen our presence locally but also open doors to broader regional growth,” he said. “By aligning our strategy with Hong Kong’s unique opportunities, we’re set to make a lasting impact both locally and globally.”
asheed Shroff, founder and owner of Spiritu Drinks, the beverage distribution arm of Dragonfly Asia-Pacific, said of the brand: “Since discovering Crossip and its incredible range of 0.0% Spirits, we have been committed to building a partnership with Tim and his team and securing the distribution rights for Hong Kong. Crossip provides a depth of flavour and ‘boozy’ kick that is almost impossible to find in the rapidly growing 0.0% spirits market, and we’re excited and proud to be adding this innovative brand to our spirits portfolio.”
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