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Champagne sales through the roof on US election night

11 November 2024 By Sarah Neish

Orders for Champagne home delivery soared last week as Americans waited to find out the 47th president of the United States, data shows.

Alcohol and food delivery service Gopuff saw orders for Champagne delivery leap 93% last Tuesday 5 November, compared with an average Tuesday, as Americans prepared to celebrate (or commiserate) the new president of the United States.

Veuve Clicquot Yellow Label and Moët & Chandon Imperial Brut were among the most popular US election night fizz orders, Alana Doyle, senior communications associate for Gopuff tells the drinks business. Sparkling wine labels La Marca Prosecco and André Brut Sparkling Wine also proved favourites.

Wine orders were up 54% stateside on election night, while cocktail RTD orders increased by 49% and requests for spirits saw a 33% uptick. Total alcohol orders grew by 37% compared with an average Tuesday evening, the Gopuff data reveals.

The booze delivery operator said it saw searches rocket for the terms Cabernet Sauvignon (up 55%), Sauvignon Blanc (up 20%) and Pinot Noir (up 18%), while Jack Daniel’s enjoyed amplified interest with searches for the US Bourbon up 62% on election night.

State-by-state trends varied widely, with Arizona and Washington DC showing soaring demand for Champagne (up 105% and 200% respectively), while Colorado residents ordered 500% more Mezcal than usual.

Ohio went wild for RTDs, ordering in a whopping 650% more cocktails than normal.

Meanwhile, orders for hangover remedies, including Tums heartburn cure, were up nearly 50% on the delivery site.

Cause for concern

Last week saw Donald Trump confirmed as the next President of the United States, beating rival Kamala Harris to the post. There is cause for concern among global drinks companies over a “reciprocal tax” that Trump promised to apply were he to re-enter the White House.

Trump previously said that the European Union especially would have to “pay a big price” for not buying enough American exports.

For the likes of Diageo, for whom 40% of its business is in the US, this could have serious ramifications. Diageo is headquartered in London and counts Johnnie Walker, Guinness, Captain Morgan, Smirnoff, Tanqueray and Casamigos among its 200-strong brand portfolio.

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