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Capel launches The Pisco Academy in China
Chilean Pisco producer Capel has launched The Pisco Academy trade masterclasses across China and Taiwan.
Capel has partnered with Chinese wine and spirits importer Summergate and Select Chile, a prominent importer of Chilean wines and spirits in Taiwan, to roll out the masterclasses. The brand aims to elevate the knowledge and appreciation of Pisco among trade professionals and consumer influencers in the region.
The masterclass sessions will be hosted by Manuel Arce, spirits director of Nimbility and a certified Pisco educator. Arce will guide participants through the history, production process, and applications of Chile’s national spirit.
The sessions will take place in the following cities: Shenzhen, Beijing, Shanghai, Fuzhou, Zhuhai, Chengdu, Taipei, Tainan, and at Vinexpo Hong Kong. Each session is expected to attract an average of 35-40 attendees.
“We are thrilled to collaborate with Summergate and Select Chile to bring The Pisco Academy to Greater China,” said Alvaro Gonzalez, export director of Capel. “This masterclass is a significant step in our mission to educate and inspire trade professionals about the unique qualities of Pisco, fostering a deeper appreciation and expanding its market presence in Asia.”
The Pisco Academy aims to provide an immersive educational experience, enhancing the skills and knowledge of bartenders, sommeliers, and other beverage industry professionals. Participants will taste various Pisco expressions and learn how to incorporate them into cocktails.
About Capel Capel is a leading producer of Pisco, a premium spirit made from selected grapes and double-distilled for a refined taste. With a commitment to quality and sustainability, Capel continues to set the standard for Pisco production worldwide.
About Summergate Summergate is a premier importer and distributor of fine wines and spirits in China, known for its dedication to quality and service.
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