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Brits prefer a G&T to a cup of tea
Nearly half of Brits would rather enjoy a G&T than a cup of tea with friends, according to Bacardi’s 2025 Cocktail Trends Report.
Bacardi Limited’s latest Cocktail Trends Report reveals that G&Ts may be overtaking tea as Britain’s quintessential drink of choice when socialising. According to the survey, 44% of Brits prefer a G&T over tea when catching up with friends, narrowly surpassing the 41% who prefer a cup of tea. The remaining 15% were undecided between the two beloved British staples.
The gin industry is alive and well in the UK, with the spirit enjoying a resurgence of interest after years of being considered unfashionable in comparison to spirits like vodka which had cultivated a youthful image. Last year, UK gin sales reached £750 million, reflecting a renewed curiosity surrounding cocktails. This contrasts to the declining tea market, with research from Mintel forecasting an 8% decline in the UK between 2023 and 2028.
The report, now in its sixth year, explores evolving global cocktail trends and this year, it predicts major shifts in 2025. One key finding is the rise of cocktails among younger drinkers. Almost half (48%) of Gen Z consumers in the UK say they’d rather celebrate a special occasion with a cocktail than Champagne, and many are increasingly favouring cocktails over beer or wine.
Commenting on the UK’s top 10 cocktails for 2025, Davide Zanardo, head of advocacy for Bacardi in the UK & Ireland, said: “The G&T tops our poll for 2025 so perhaps it’s not surprising it’s now rivalling the cup of tea as the country’s national drink.”
The Gin & Tonic continues its reign as the UK’s favourite cocktail, but the report also reveals the growing popularity of Tequila. The Margarita has jumped eight spots to become the UK’s fifth most-loved cocktail, driven by demand for premium agave spirits like Patrón.
“In 2025, the Tequila trend will be unstoppable with the Margarita shooting up the rankings of the most popular cocktails in the UK, rising eight places from number 13 in 2024 to fifth in 2025″ said Zanardo.
Other favourites include classics like the Piña Colada, Mojito, and Rum & Coke, with cocktails offering versatility and premium appeal in bars and at home.
Globally, Bacardi’s report identifies five major trends for 2025, including the blending of food and drink, immersive cocktail experiences, and a surge in sustainability and inclusivity within the spirits industry. With consumers looking for more sensory and meaningful drinking experiences, Bacardi expects these trends to shape cocktail culture over the coming years.
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