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Blackeye Gin sponsors Gloucester Rugby
Blackeye Gin, the spirits brand founded by the hosts of sports podcast The Good, The Bad & The Rugby, has been announced as the official gin partner of Gloucester Rugby.
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Launched last year by ex-rugby union players Mike Tindall and James Haskell and broadcaster Alex Payne, Blackeye London Dry Gin was initially a suggestion from listeners of the hit podcast. £1.50 of each bottle of the gin sold (which has an RRP of around £35.95) goes to the Blackeye Rugby Fund, which focuses on raising money to support research into the risks faced by rugby players on the pitch, and helping those affected to recover.
Now it has been named as the official gin of the Cherry and Whites, being given the naming rights to the Chairman’s Club, a new hospitality lounge at the club’s historic Kingsholm Stadium. Furthermore, Blackeye Gin, which is produced by Thames Distillers and claims to utilise botanicals “from different rugby-playing nations across the globe”, will be served in the stadium’s 37 hospitality boxes in the form of ready-to-drink G&T cans.
Tindale, who made 181 appearances for Gloucester over nine years, said of the partnership: “We’re thrilled to join Gloucester Rugby as official gin sponsor – a club incredibly close to my heart after spending such a big part of my career there. We’ve often described our brand as the unofficial spirit of the game, and it’s amazing that we’re now the official spirit of Gloucester Rugby.”
“I know our partnerships team are already working with Blackeye on some exciting activations to come over the three-year deal and hopefully beyond,” added Gloucester Rugby CEO Alex Brown. “We’re looking forward to seeing how this relationship develops in the future.”
While pints might be the traditional drink for match days, Tindall, Haskell and Payne have suggested that rugby fans should consider swapping beer for their spirit.
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