Wild Idol: the connoisseur’s choice for Sober October

With many consumers choosing to eschew alcohol during October, premium alcohol-free sparkling brand Wild Idol is encouraging drinkers to “Go Wild, Be Free” with their sober choices.

As Sober October, and alcohol moderation in general, continues to grow in popularity, Wild Idol is leading the charge in the premium no- and low-alcohol category. With 74% of UK adults actively moderating their alcohol consumption (KAM, 2024), Wild Idol offers a way for mindful drinkers to celebrate without compromising on taste or style.

Wild Idol encourages you to “Go Wild, Be Free” and enjoy the luxury of choice without compromising on taste or style this October and beyond. The brand’s “Go Wild, Be Free” ethos is all about celebrating freedom and spontaneity while making mindful choices. The “wild” aspect reflects both the natural origins of Wild Idol and the vibrant, effervescent experience it offers — alcohol-free but still full of life.

Wild Idol’s White and Rosé serves are the ideal choices for those seeking an elevated naturally alcohol-free experience. Made from the finest grapes using pure winemaking techniques, Wild Idol is crafted with minimal intervention and stands out from other alcohol-free options. Unlike many alternatives, Wild Idol has never contained alcohol and is entirely unfermented, providing a clean, authentic taste with none of the after effects.

To further expand its reach, Wild Idol has secured new listings at some of London’s most prestigious venues, including Gaia, Strakers, Maison Ani, AQUA Shard, Petrus, and the Mandarin Oriental Mayfair. Now, discerning guests at these luxury locations can enjoy the freedom of a premium, naturally alcohol-free option, perfectly complementing the high-end dining experience.

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