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Reese Witherspoon debuts wines with Treasury Wine Estates

03 October 2024 By Eloise Feilden

Treasury Wine Estates (TWE) has announced the launch of its new Drop of Sunshine range created in partnership with Hello Sunshine, a media company founded by Reese Witherspoon.

The Australian multinational has teamed up with Hello Sunshine to launch a new range of three wines — a California Brut Sparkling Rosé (US$25), Central Coast Chardonnay ($20), and Central Coast Red Blend ($25).

Hello Sunshine is an American media company founded by actress Reese Witherspoon and Strand Equity founder and managing partner Seth Rodsky in 2016.

The wines will make their debut this weekend in Los Angeles on 5 October at Hello Sunshine’s second annual Shine Away event, featuring two days of panel discussions and workshops for female brand founders.

Hello Sunshine focuses on telling female-driven stories on film, TV and digital platforms. TWE has agreed year-long partnerships with household organising outfit The Home Edit, Reese’s Book Club (RBC), The Hello Sunshine Collective and podcast The Bright Side as part of the collaboration.

Sarah Bakx, president of the Bold Brands business unit of Treasury Americas, a division of TWE, said: “We are honoured to work alongside Hello Sunshine who elevates women’s voices and ensures our stories are heard. Wine is all about connection and is a fantastic platform for sharing special moments and storytelling. Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.”

TWE published its financial results in August, showing positive growth. The company forecast operating earnings between AU$780 million (US$514.57 million) and AU$810 million for fiscal 2025, compared with the AU$658.1 million it achieved in the 12 months to the end of July. The underlying net profit was AU$407.5 million a 8% increase on 2023. Read more here.