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Majestic Commercial adds luxury hotel chain to its on-trade portfolio
Majestic Wine’s commercial arm has signed a deal to supply a 32-strong UK hotel, leisure club and golf resort chain with wine, as aims to become one of the UK’s largest on-trade suppliers.
The wine specialist will supply the Macdonald Hotels & Resorts chain with still and sparkling wine as part of a multi-year agreement, across the chain’s 32 sites. These include its flagship Bath Spa Hotel, The Drumossie Hotel in Inverness, the four-star The Bear Hotel in Woodstock and Elmers Hotel & Spa in the New Forest. Other venues in the portfolio include luxury hotels, spas, leisure clubs and golf resorts.
Majestic Commercial says the deal represent a high-profile addition to its “rapidly growing portfolio”, which now encompasses 3,000 gastropubs, bars, restaurants, fine dining operators, hotels and events venues across all the UK.
The B2B arm has become a key driver for the group following its split from Naked Wines and acquisition by Fortress Investment Group in 2019, reporting “significant growth” since Covid-19, with three consecutive years of double digit sales growth. It is hoping to acelerate its growth strategy and become one of the UK’s largest wine suppliers to the on-trade within the next five years it said.
Majestic Commercial’s general manager, Maria Lopez said they were “delighted” to have been selected as the exclusive wine supplier to Macdonald Hotels & Resorts, noting that this was a “testament to the unique proposition we can offer our on-trade and hospitality customers”.
“Everyone at Majestic Commercial is excited to start working with them, elevating the wine lists across their hotels and resorts, and driving profitable growth for both businesses,” she said. “We are well on-track with our plan to establish Majestic Commercial among the UK’s largest and most trusted wine suppliers to the on-trade and hospitality sectors, and this partnership with Macdonald represents another significant step on that growth journey.”
Speaking to the drinks business back in 2021, the company had revealed its plans to revamp the commercial arm by targeting higher end restaurants and bars following the strong return of the UK on-trade.
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