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Find out the most popular mainstream beer brands in Britain
The most popular mainstream beer brands available in Britain for 2024 have been identified using YouGov ratings and Google trends data.
The research, conducted by Slotswise, has shown that San Miguel has taken the crown as the UK’s most popular beer, thanks to its 61% “favourability score” which is eight points higher than second place beer brand Corona.
Each of the nine beers were ranked in fame, favourability, trend and popularity based on the research with the list shaping up as seen below. Eight out of the nine beer brands mentioned were also macro lagers, made widely available to consumers across a selection of British pubs, bars and restaurants due to having tied lines connected to agreements in place by multiple operator pub companies.
The findings show, Diageo’s stout brand Guinness has also surged in popularity in recent years, with sales skyrocketing, but its trend score has, according to the study, been let down by its total popularity score which has held it back to fifth place.
Corona is, according to the data, the “trendiest beer in the UK”, with it being the “most searched beer brand” in Britain over the past 12 months, but according to the data this beer is still “let down by an average favourability score”.
Moretti may have a cult following but the research outlined how it isn’t loved by the masses. It comes in last place out of the researcher’s nine competitors owing primarily to its fame score and favourability score being at the bottom. The data shows that only 39% of people in the UK have a positive opinion about the Italian lager.
Heineken is the second most recognisable beer brand in the UK, but only 45% of people have a favourable opinion of the Dutch lager brand, meaning it can only manage third place.
The researchers considered how “Budweiser is an instantly recognisable brand, making it joint second for the percentage of people who have heard of it” but has comfortably the lowest trend score of the nine beers and “a middling favourability score, leaving it in eighth place.
To find out more you can see the full study here.
For the list in order, see below.
1, San Miguel
2, Corona
3, Heineken
4, Stella Artois
5, Guinness
6, Peroni
7, Kronenbourg
8, Budweiser
9, Birra Moretti
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