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Wild Idol secures new listing at The Ivy
Alcohol-free sparkling wine brand Wild Idol will now be poured across The Ivy’s portfolio of restaurants.
Premium alcohol-free sparkling drinks brand Wild Idol has secured a permanent listing across The Ivy’s portfolio of restaurants.
Guests can now savour Wild Idol’s naturally alcohol free sparkling white by the bottle, by the glass, or in an alcohol-free cocktail at The Ivy Collection, and The Ivy Asia locations.
“We are thrilled to partner with The Ivy, a restaurant group renowned for excellence and luxury,” said Wild Idol CEO Paul Beavis.
“As the demand for premium alcohol-free options grows in response to the changing marketplace, we are proud that Wild Idol has been selected as The Ivy’s brand of choice.”
The introduction of Wild Idol to The Ivy’s drinks menu reflects a commitment by the restaurant group to offer diverse choices for guests who are increasingly
seeking refined alternatives to traditional alcoholic drinks.
According to Beavis, Wild Idol’s “exceptional taste and strong brand recognition perfectly complements The Ivy’s standards.”
Handcrafted
Wild Idol is a naturally alcohol-free sparkling alternative handcrafted from a blend of grapes by expert winemakers. Vegan, Halal-certified, and gluten-free, Wild Idol has never contained alcohol, offering a meticulously crafted sparkling drink.
Maise Denning, marketing director for The Ivy Collection said: “We’re delighted to offer our guests a premium alcohol-free sparkling option, Wild Idol, that perfectly complements the luxurious surroundings of The Ivy. With the rising demand for alcohol-free choices, we believe that every guest deserves a dining experience that feels just as special, regardless of whether they choose to consume alcohol.”
Earlier this year Wild Idol won a listing at luxury hotel Gleneagles, and forged a summer partnership with The Pig hotels. The wine is also now listed at more than 17 Michelin restaurants in the UK, including The Hand and Flowers, HIDE and Pollen Street Social.
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