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Waitrose to sell Salcombe’s Shingle Bay ale
Devon-based Salcombe Brewery Co has secured a listing for its 4.2% ABV golden ale Shingle Bay in select Waitrose stores across the West Country.
Salcombe Brewery Co., which produces a range of cask ale and keg products at its brewery is located in the Devon countryside above the world famous Salcombe Estuary.
Speaking to the drinks business, Salcombe Brewery’s managing director Jordan Mace said: “We’re delighted that Waitrose has chosen to support our award-winning, SALSA-accredited brewery by stocking Shingle Bay, one of our most popular beers crafted using our sustainable brewing methods. This golden ale has a special place in our history, having played a pivotal role in saving the original brewery from its closure in 2011. While drinking a pint of Shingle Bay, our chairman John Tiner was told by a local pub landlord that it might be his last. Inspired by this conversation, John visited the brewery that very afternoon, decided to purchase it, and set out to turn the business around, later renaming it Salcombe Brewery.”
Waitrose beer and cider buyer, Jourdan Gabbini explained: “It’s no secret that Devon is a region full of fantastic producers and we are proud to be able to offer Shingle Bay to our customers at Waitrose.”
Mace told db: “Today, as our brewery flourishes and Shingle Bay’s popularity continues to rise, we are incredibly proud to see it now available on the shelves of six of Waitrose’s West Country stores.”
The initial six Waitrose stores where Shingle Bay will be stocked will be: Exeter, Holsworthy, Okehampton, Salisbury, Saltash and Sidmouth.
The listing follows a flurry of awards for Salcombe Brewery Co. Island Street Porter and Pilsner both won a Silver in the taste category of the recent World Beer Awards.
At the 2024 Great Taste Awards, Its Seahorse was awarded a 2-star and its Devon Amber a 1-star. Over the past two years, the brewery has received 30 medals for its range of beers.
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