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Netflix premieres canned cocktails in Japan for Squid Game comeback
Subscription streaming service Netflix has turned its hand to drinks production with a new collaboration with Suntory-owned brand Horoyoi.
The US-based streaming service has launched a Horoyoi Netflix Cola Sour in Japan to celebrate some of its highly-anticipated shows.
The canned cocktail, set to be available nationwide from Tuesday 5 November, is a cola-flavoured alcoholic drink.
Netflix Japan has launched the drink in collaboration with Suntory’s classic Horoyoi brand which specialises in carbonated drinks made from a mix of shochu and sweet, mostly fruity flavours.
Horoyoi, which is popular in Japan, is a low-ABV range at just 3% alcohol. Its classic flavours include red grape, white grape, umeshu soda, salty grapefruit and white sour made with cultured milk.
Netflix’s new collaboration with the brand features cans printed with illustrations of four highly-anticipated shows coming soon on the streaming platform. Tributes to both Love Village and Netflix hit show Squid Game are included to mark the return of their second seasons this autumn.
The Queen of Villains and Talk Survivor are the other shows featured on the cans. The Queen of Villains is a new show revolving around Japanese women pro wrestling in the 1980s while comedy-reality show ‘Talk Survivor’ just premiered its third season.
Cans are priced at ¥148 (£0.78).
This isn’t the first time Netflix has tried its hand in the F&B sector. In June 2023 the streaming powerhouse opened Netflix Bites, a Los Angeles pop-up restaurant hosting chefs from some of the platform’s biggest cookery programmes. Curtis Stone and Dominique Crenn (Iron Chef: Quest for an Iron Legend), Ann Kim (Chef’s Table: Pizza), Jacques Torres (Nailed It!), and Nadiya Hussain (Nadiya Bakes) were all included in the line-up of star chefs.
Horoyoi owner Suntory, a drinks multinational based in Japan, recently announced it was moving its Singapore operations in house.
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