News

Hammonds partners with Rascallion as UK agent

12 September 2024 By James Evison

Family-owned wine and spirits specialist Hammonds of Knutsford has announced a new partnership with South Africa’s Rascallion Wines to be its exclusive agent in the UK and Ireland.

(Image (l-r): Johnny Hammond, managing director, Hammonds of Knutsford; Ross Sleet, owner, Rascallion Wines)

Hammonds has more than 60 years of experience in the licensed liquor trade offering over 2500 products to their network of partners.

Rascallion’s wines are produced by the large independent cellar Wellington Wines through a joint venture agreement.

The two ranges that will be the focus of Hammond’s efforts are the With Love from the Cape Collection – a single variety range of fresh and exciting wines with striking brand expressions, and the nostalgic Vinyl Collection with an Old Vine Chenin Blanc and Cinsault blend completing the initial offering.

Jonny Hammond, Managing Director, said: “We pride ourselves in our detailed customer-focused approach to brands and service and are delighted to welcome Rascallion Wines to our portfolio.

“The South African wine category has matured beyond a few stand-out reputational brands and grocer-orientated brands, to now be able to play a significant role in delivering great value and taste to consumers. We expect Rascallion to become a brand that consumers and the trade alike will love and enjoy.”

Rascallion owner, Ross Sleet added: “I am delighted that Hammonds has agreed to be our agent in the UK and Ireland as they bring a wealth of experience and an unparalleled network which we can only benefit from.

“I will work closely with their buying and sales teams to unlock what we know is a great opportunity for South African wine brands at our selected price points and channels.”

The wines will be showcased at the SITT tastings in London and Manchester on 16 and 18 September 2024 respectively.

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