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Double Dutch signs APAC deal with Nimbility
Mixers maker Double Dutch has secured a deal with Hong Kong-based Nimbility to seek distribution in the APAC region.
Nimbility has announced it has added premium mixer brand Double Dutch to its portfolio of wines, spirits and beverage brands.
Born and raised in the Netherlands, Double Dutch’s twin co-founders Joyce and Raissa De Haas have grown their business by 80% YOY since 2016, and revenue has grown to 65% CAGR from 2016 to 2022 with over 40 million bottles sold in the last 3 years alone.
The duo were named Young Achiever(s) of the Year at the 2023 Drinks Business Awards. The company is now carbon neutral and actively pursuing B-Corp status. Joyce and Raissa were the very first to market with their dual flavoured – quinine free – Cucumber & Watermelon and Pomegranate & Basil, as well as their Cocktail Sodas.
A multi-million-pound funding round was closed by the founders at the end of 2022 to fuel growth for the business’ ambitions to triple growth by 2025 with a forecasted 2023 revenue growth of 126% vs 2022.
The new deal with Nimbility aims to bring Double Dutch to markets in the Asia Pacific region, where it is seeking distributors. Nimbility, founded in Hong Kong in early 2018, operates in markets including Mainland China, Japan, South Korea, Taiwan, Hong Kong, Macau, Vietnam, The Philippines, Thailand, Singapore, Malaysia, Indonesia, Laos, Cambodia, India, Myanmar, Bangladesh, Sri Lanka, Mongolia and the Maldives.
The company has said its deal with Double Dutch offers the mixer maker data-driven, fact-based strategy and market building; clear route-to-market with the right import/distribution partners; and availability, visibility, activation, communication, and grassroots engagement.
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