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Chris Kamara launches lager
Former footballer, manager and pundit Chris Kamara has debuted Kammy’s Un-beer-lievable Lager to raise money for Prostate Cancer UK.
Kamara, who worked on screen as a presenter and football analyst at Sky Sports from 1992 to 2022, has teamed up with craft brewery Brew York to create the new lager.
Kammy’s Un-Beer-Lievable Lager is available from today in select Morrisons stores nationwide for £5.50 for More Card holders. Brew York and Morrisons will jointly donate 30p from each purchase to Prostate Cancer UK while the lager is on sale in stores.
Prostate cancer is the most common form of cancer in men, with one in eight men affected. The odds rise to one in four for Black men.
The new beer has been created to raise funds and awareness to tackle the disease. Kamara said of his new brew: “I’m really grateful for this partnership and the opportunity to fund ground-breaking research for Prostate Cancer UK. I can’t wait for shoppers to enjoy a drink whilst watching their team on a match day.”
The lager has been launched as a limited release, and Harry Ball, beer buying manager at Morrisons, has encouraged customers to act fast if they want to try the beer — “when they’re gone, they’re gone”, he said.
Chris Jarrett, Prostate Cancer UK director of fundraising, said of the fundraiser launch: “We’re so grateful for the ‘unbelievable’ support of Chris Kamara, Morrisons and Brew York as they team up to raise vital funds and awareness for Prostate Cancer UK in such a novel way.
“Prostate cancer is the most common cancer in men, and an early diagnosis can save your life. Money raised will fund ground-breaking research towards a screening programme, so we can catch prostate cancer early and save lives.”
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