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Video: Italian Trade Agency hails a successful edition of Borsa Vini
Producers, buyers, trade officials and Masters of Wine give their verdict on Borsa Vini Italiani London 2024.
Borsa Vini Italiani London 2024 made a strong case for Italy’s viticultural diversity, as it offered a snapshot of the country’s wines. Featuring 40 producers from 13 different regions, the event spanned the length of Italy and the breadth of its production.
Around 200 wines were available to taste, served by the teams that made them. Through the sheer variety of wines offered, the event made a compelling case to the buyers in attendance. Everything from Franciacorta to rosé to rich reds was available, leaving attendees spoiled for choice. Moreover, many producers offered sustainably made wines, tapping into the increasingly important trend for responsible winemaking.
That variety is central to the Italian Trade Agency’s message. Its director, Giovanni Sacchi, commented: “We have the largest variety of different denominations. The fact is that the Italian wine industry is so diversified; we have so many possibilities.”
Sacchi, alongside exhibitors and visitors to the event, offered his full thoughts on the significance of Borsa Vini Italiani 2024 in the video below.
Expert-led tastings
Over the course of the day, three masterclasses also allowed visitors to explore facets of Italian wine in depth. Patrick Schmitt MW opened the tastings at Borsa Vini Italiani London 2024 with an exploration of international grapes in Italy. He explained how the grapes, although grown elsewhere, can express Italian terroir and do, in fact, offer niche appeal when from an unexpected region.
John Downes MW then provided a lunchtime tasting of family estates from lesser known regions. The wines included both whites and reds, with family producers from Piemonte to Sicily on offer. The masterclass highlighted the centrality of family estates and winemaking traditions in the Italian wine trade.
The final masterclass saw consultant and writer Walter Speller hone in on the wines of southern Italy. Eschewing Sicily, a winemaking hotspot that is already much discussed, he instead surveyed wines from Abruzzo, Campania, Calabria, Puglia and even Sardinia. These ranged from well established appellations like Trebbiano d’Abruzzo to undiscovered gems like Terre di Cosenza.
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