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Teremana Tequila partners with Selfridges
The full range of Teremana Tequila, founded by Dwayne ‘The Rock’ Johnson and co-owned by Mast-Jägermeister, has launched into Selfridges stores.
Selfridges , which recently doubled its Tequila range to stock 150 different bottles to meet demand, will exclusively be the first retailer to offer Teremana Añejo to consumers in the UK from this week.
Speaking to the drinks business, Mast-Jägermeister UK head of portfolio Jonathan Dennys said: “We’re thrilled to be partnering with Selfridges as the exclusive retailer to offer the full range of Teremana Tequila, including the highly anticipated Añejo expression. We are proud to add our small-batch Tequila to Selfridges’ luxury spirits portfolio and are eager to support the growth of their premium Tequila offering.”
Teremana Tequila is made at Destilería Teremana de Agave in the Jalisco in the Highlands of Mexico has a partnership with the Lopez family who are third-generation agave growers and second-generation Tequila makers.
The brand’s debut in Selfridges stores will see Mast-Jägermeister activate a Teremana pop-up in the wine shop for a month, with tastings taking place three times weekly to help ‘Share the Mana’ and introduce consumers to the craft that goes into each bottle.
Describing the partnership, Dennys told db: “This exclusive launch aims to raise awareness about Teremana’s meticulous production process, where the spirit of ‘mana’ is poured into every drop.”
Teremana founder Dwayne Johnson also explained: “This is a brand that is incredibly personal to me. Teremana Tequila has been years in the making, hand crafted with the utmost care from beginning to end, we take deep pride in every drop.”
Drawing attention to the brand’s many accolades, Dennys added: “With 17 awards under our belt, we are excited for people to discover the unique characteristics and versatility of the three different expressions, and ultimately drive sales and growth in the premium Tequila market.”
Teremana’s full range, including Blanco, Reposado, and Añejo expressions, will be available in Selfridges stores in London, Manchester and Birmingham, with prices starting from £39.99.
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