Suntory and ASC Fine Wines show dedication to China

ASC Fine Wines, alongside other Suntory subsidiaries in China, have shown their commitment to the market via a tasting event in Shanghai showcasing the diversity of the company’s offering in the People’s Republic.

ASC Fine Wines, Suntory Global Spirits China, CT Suntory (Justin Coffee), and Toyota Suntory Midorie came together on 9 August in Shanghai to host a tasting event titled ‘etwas Neues – Unveiling the Flavours of the Future’.

Suntory, based in Japan, established its branch company in China 40 years ago.

ASC Fine Wines supplied its selection of wines in the hopes of highlighting its dedication to enriching the Chinese wine market. The lineup featured newly launched Australian labels like Henschke, Leeuwin Estate, and Yalumba, alongside Champagne Duval-Leroy, The Prisoner from the US, Weingut Brundlmayer from Austria, and the limited Dragon Year Edition of Masi Costasera Amarone from Italy.

Suntory Global Spirits China presented its latest ready-to-drink products — Jim Beam Highball and Jim Beam Apple Highball. The RTDs are positioned to tap into Gen Z drinkers interested in low-alcohol alternatives with a modern twist on Bourbon.

CT Suntory (Justin Coffee) and Toyota Suntory Midorie unveiled a new co-branding coffee package featuring a series of China city-themed designs, accompanied by Gigi succulent plants, reflecting their commitment to environmental stewardship.

The event was inspired by the legacy of Keizo Saji, Suntory’s second president. During his studies at Osaka University, Saji was profoundly influenced by his mentor, Professor Kotake, who frequently inquired, “etwas Neues (Anything new)?”

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