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Oxford Landing announced as British and Irish Lions partner
South Australian family-owned winery Oxford Landing has been announced as the official wine partner for The British & Irish Lions for the team’s upcoming tour to Australia.
To celebrate the partnership, the winery will release a limited-edition wine label, featuring a unique design which merges the distinctive elements of both the Oxford Landing and The British & Irish Lions brands for next summer’s tour.
The limited-edition label will be available in wine retailers in the UK and Ireland from 1 February 2025 and will appear on select products.
Executive director of marketing and sales for Oxford Landing, Jack Glover said its Sauvignon Blanc will be one of these products: “As the number one selling Australian Sauvignon Blanc in the UK, we are honoured to partner with the Lions in advance of next summer’s kick-off.”
The first Test of the tour to Australia will begin on Saturday 19 July at Brisbane’s Suncorp Stadium. The iconic Melbourne Cricket Ground (MCG) will host the second Test on Saturday 26 July. The final Test will be played in front of over 80,000 fans at Sydney’s Accor Stadium in Sydney Olympic Park on 2 August.
In preparation for the first test, the Lions will face an invitational Australian and New Zealand team in Oxford Landing’s home state at Adelaide Oval, while the tour will also include fixtures against Australian Super Rugby Pacific sides in Perth, Brisbane, Sydney, Canberra, and Melbourne.
Tom Halsey, chief commercial officer of The British & Irish Lions, said: “We are delighted to welcome Oxford Landing as Official Wine Partner of The British & Irish Lions for next year’s Lions Tour to Australia and are excited to see this partnership come to life in stores throughout the UK and Ireland.
“We look forward to working with Oxford Landing to enable us to reach and engage both new and existing fans ahead of and during the Tour, which is one of the most eagerly anticipated in Lions history.”
Glover added: “We’re thrilled to bring the essence of this partnership to life through our commemorative wine label, bringing a taste of our Riverland home and iconic Australian wines to UK and Irish consumers as they support their team through this memorable Tour.
“Our philosophy is embedded in every decision we make, from choosing to bottle our wines in South Australia, to aligning ourselves with partners around the world like the Lions. The respect we share for our teammates, pride for our heritage, and dedication to fostering community in doing what we love every day.”
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