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LVMH owns all four of the world’s most valuable wine brands, data shows
Sparkling wine growth following the pandemic has “bolstered” LVMH’s Champagne brands, and the company now owns all four of the most valuable wine brands in the world. db finds out more.
LVMH owns all of the top four most valuable wine and Champagne brands in 2024, according to a new report from brand valuation consultancy Brand Finance.
The report analyses 5,000 of the biggest brands across different industries to rank those according to brand value and strength. Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.
Moët & Chandon ranked as the most valuable wine brand in the world, valued at US$1.4 billion. The Champagne house maintained its top positioning, having outranked the competition in 2023 as well. Its brand value was up by 9% this year, according to Brand Finance’s findings, highlighting its continuing potential.
Second, third and fourth place were also taken by brands owned by Louis Vuitton Moët Hennessy. Chandon (brand value down 1% to $1bn), Veuve Clicquot (brand value up 2% to $959.2m), and Dom Pérignon (brand value up 7% to $799.8m) all rose one ranking, making up the rest of the top four.
Chinese wine brand Changyu dropped from second place in 2023 to fifth position, overtaken by three of the LVMH brands.
All four of the top wine brands sit in the sparkling category, with Moët & Chandon, Veuve Clicquot and Dom Pérignon all Champagne houses.
Henry Farr, director of Brand Finance, told db of the findings: “The post-pandemic growth of the sparkling wine industry has bolstered LVMH’s champagne brands, driving strong financial results.”
He explained that the French multinational adheres to “a firm pricing strategy” as part of its value approach, “and its Champagne houses continue to maintain strong sales volumes, resulting in a record market share of Champagne shipments”.
The 10 most valuable wine brands in the world, according to Brand Finance data, are as follows:
- Moët & Chandon ($1.4bn)
- Chandon ($1bn)
- Veuve Clicquot ($1bn)
- Dom Pérignon ($0.8bn)
- Changyu ($0.7bn)
- Penfolds ($0.7bn)
- Yellow Tail ($0.6bn)
- Beringer ($0.5bn)
- Jacob’s Creek ($0.3bn)
- Lindeman’s ($0.3bn)
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