Encirc: ‘collaboration is the beginning of all real change’

Encirc Beverages is hosting a Partnership Day in London to share its vision for transforming the UK drinks supply chain. 

Collaboration is the beginning of almost all real change. To use a sporting analogy, in order to make a sizeable difference on the football pitch, all players need to be working towards the same game plan, no matter whether they are a left-back or a centre-forward.

Similarly, in order to enact change within a business or an industry, you need various parties to be pulling in the same direction. It’s for this reason that Encirc Beverages, a leader in glass container design, manufacturing, bottling and logistics solutions, is inviting the brightest minds in the drinks trade to a specially organised Partnership Day.

The exciting event, which is due to take place on Wednesday 18 September at The Londoner, Leicester Square, will unveil the latest developments in Encirc Beverages’ Vivid Vision strategy, a bold approach that aims to build a better sector for everyone working in drinks, from suppliers through to retailers.

The Partnership Day will bring together thought leaders and partners from Encirc’s entire supply chain to exchange innovations and ideas.

Spearheaded by Encirc Beverages’ managing director Richard Lloyd (pictured above), the meeting of minds aims to address the state of flux of the supply chain in 2024 in order to transform the beverage industries for the future.

“Engagement with suppliers, retailers, customers and strategic partners is key to creating both transformational and incremental improvements in the beverage sector, and Encirc’s approach is one that involves these partners from the very beginning,” says Lloyd. “With specially tailored presentations, workshops and supplier exhibitions, we’ll work together on interventions that will transform the way our industry operates. The evening will culminate in our annual gala awards ceremony, celebrating the outstanding achievements of our suppliers in 2023.”

Sharing the blueprint

Encirc Beverages’ Vivid Vision is a detailed overview of what Encirc Beverages will look like, feel like and act like over the next three years, sharing the blueprint with those who will be instrumental in making it a reality.

With almost 2,000 employees, Encirc Beverages, part of the Vidrala group, operates from three sites: Derrylin in Co. Fermanagh, Northern Ireland; Elton in Cheshire and Avonmouth in Bristol. The company produces more than three billion glass bottles and other containers, and can fill up to 400 million litres of bulk shipped beverages every year.

The integrated offering allows customers to benefit from a unique supply chain approach, which includes access to Europe’s largest bonded warehouse. This has the result of significantly shortening the supply chain and delivering considerable cost and environmental savings to customers.

Through discussions about other such efficiencies during the Partnership Day in September, the company believes that it can help to make the supply chain cleaner and greener through optimising the contributions of all.

However, it can’t guarantee that there will be oranges at half-time.