Wild Idol announces summer spritz partnership with The Pig hotels

Premium alcohol-free sparkling wine brand Wild Idol is teaming up with The Pig hotel sites for summer.

With 75% of UK adults actively seeking to moderate their alcohol consumption, Wild Idol has partnered with The Pig hotels group to create a spritz cocktail that caters to the growing demand for high-quality, alcohol-free drinks.

The partnership merges Wild Idol’s expertise in crafting premium alcohol-free beverages with The Pig hotels’ dedication to exceptional culinary experiences and sustainability.

Featuring Wild Idol Rosé, homemade lime basil cordial, raspberry kombucha, and Fever-Tree Mexican Lime Soda, the bespoke Wild Idol Spritz is designed to be served in a wine glass filled with ice, and garnished with a generous sprig of basil, offering a refreshing and sophisticated alcohol-free option for discerning palates.

Paul Beavis CEO of Wild Idol comments: “We are delighted to announce our summer partnership with The Pig hotels. The bespoke Wild Idol Spritz cocktail not only offers an elegant serve for summer but also reflects the rising demand for high-quality and alcohol-free drinks.

“This partnership across The Pig hotels underscores our commitment to providing premium, alcohol-free options that do not compromise on taste or experience.”

Luke Harbor, group beverage director at The Pig adds: “Partnering with Wild Idol has allowed us to elevate our non-alcoholic offerings for our guests. We continually strive to find the best in the drinks world, integrating these creations with influences from our kitchen garden and team.

“Wild Idol’s dedication to innovation, quality, and taste aligns perfectly with our vision, making this collaboration a natural fit.”

The Wild Idol Spritz will be available at all The Pig hotels, including in Hampshire, Somerset, Devon, Dorset, Kent and Sussex, running from 1 July to 31 August 2024.