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What is the UK’s top summer cocktail, according to Pinterest?

31 July 2024 By Eloise Feilden

Social media network Pinterest has uncovered the top 5 summer cocktails users in the UK are searching for this season, with one Spanish drink getting significant traction.

What is the UK's top summer cocktail, according to Pinterest?

Pinterest searches for ‘summer cocktails’ have risen 40% over the last three months, the platform found in its annual trends report.

‘Cocktail party’ searches were up by even more, increasing by 60% as people look to enjoy drinks in the sunshine.

But what will Brits be sipping this summer?

Searches for Sangria have doubled in the last three months, meaning the Spanish red wine-based punch topped the list of summer cocktail searches this year.

Pinterest’s top five favourite cocktails among UK users were:

Sangria (+100%)
Piña Colada (+70%)
Pimms (+70%)
Aperol Spritz (+30%)
Mojito (+25%)

Pinterest UK search data over the three months to 24 July:

Sangria +100%
Pina colada recipe +70%
Pimms +70%
Cocktail party +60%
Sangria recipes +60%
Aperol spritz aesthetic +50%
Summer cocktails +40%
Aperol spritz +30%
Mocktails recipe +30%
Mojito +25%
Strawberry daiquiri +25%
Pretty alcoholic drinks +30%

Pinterest’s annual trends report for 2024 also revealed a 70% increase for ‘pineapple mocktails’ as the popularity of alcohol-free options continues to rise.

Tropical vibes took centre stage for food, drink and decor in this year’s report. Boomers and Gen Z are driving this escapist aesthetic which included increased searches for crushed pineapple upside down cake (+50%), coconut aesthetic (+35%), Hawaiian traybake chicken (+35%), tropical chic décor (+110%).

Across the pond, Google search data has revealed that the Aperol Spritz is the top cocktail among US drinks. Find out which states have a penchant for which cocktails here.

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