The 10 most popular celebrity alcohol brands

TV personality and entrepreneur Kendall Jenner’s 818 Tequila has taken the top spot in a new study of the most popular celebrity alcohol brands.

The research from QR Code Generator assessed Google search information and Instagram follower counts of 150 celebrity brands, creating an overall score across both sets of data.

The study looked at the average number of monthly searches for the brands, including data for both the name of the alcohol brand, such as ‘Casamigos Tequila’, and the celebrity’s name alongside their alcohol product, for example ‘George Clooney tequila’.

This was combined with the Instagram followers, and an equal weighting was applied to both criteria to create a total index score out of 100.

Tequila

Jenner’s brand came top with an index score of 95.4, followed by Dwayne ‘The Rock’ Johnson’s Teremana Tequila as the second most popular celebrity alcohol brand, with a score of 94.8.

This was followed by actors Paul Wesley and Ian Somerhalder’s Brother’s Bond Bourbon, with 92.9.

It comes as celebrity alcohol brands have grown significantly in the past decade, especially following Ryan Reynold’s and his co-ownership of Aviation Gin, with the brand sold to Diageo for US$610m in 2020.

According to the data, Jenner’s 818 Tequila’s score was from 1.2 million Instagram followers on the brand account, and a monthly average of 76,150 Google searches in the US alone.

The Rock

The Rock’s Teremana Tequila,  index score of 94.8 out of 100 was made up from  an audience of 780,000 followers on Instagram, and producing an average of 107,092 monthly searches worldwide.

The wrestler and actor launched his brand in early 2020 to significant success, despite COVID-related challenges. According to Forbes, it is now the fastest growing Tequila of all time, selling over one million cases per year.

Ranking third is The Vampire Diaries actors Paul Wesley and Ian Somerhalder’s Brother’s Bond Bourbon, which received an index score of 92.9 out of 100.

George Clooney’s Casamigos Tequila followed in fourth with an index score of 90.5 out of 100.

Rounding out the top five is actor Ryan Reynold’s Aviation Gin, receiving an index score of 84.8 out of 100, with 345,000 Instagram followers and an average monthly search count of 26,808 searches nationwide.

1. Kendall Jenner -818 Tequila

76,150.00 searches
1,200,000 Instagram followes
95.4 – net score

2. The Rock -Teremana Tequila

107,091.67 searches
798,000 Instagram followers
94.8 – net score

3. Paul Wesley and Ian Somerhalder – Brother’s Bond Bourbon

25,328.33 searches
1,900,000 followers
92.9 – net sore

4. George Clooney – Casamigos Tequila

133,975.00 searches
272,000 followers
90.5 – net sore

5. Ryan Reynolds – Aviation Gin

26,808.33 searches
345,000 followers
84.8 – net score

6. Aaron Paul and Bryan Cranson- Dos Hombres Mezcal

8,168.33 searches
598,000 followers
82.5 – net score

7. Conor McGregor – Proper No. Twelve Whiskey

6,460.00 searches
710,215 followers
82.3 – net score

8. Kevin Hart – Gran Coramina Cristalino Tequila

32,133.33 searches
128,000 followers
80.7 – net score

9. Mark Wahlberg – Flecha Azul Tequila

21,783.33 searches
144,000 followers
79.7 – net score

10. Kenny Chesney – Blue Chair Bay Rum

15,191.67 searches
156,000 followers
78.5 – net score

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