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Best Day Brewing releases beer with The Conservation Alliance
California’s non-alcoholic brewery Best Day Brewing has released a 0% beer named Nature’s Pils in partnership with The Conservation Alliance.
The initiative, which will see 100% of the lager’s profits going towards supporting the organisation’s environmental efforts, is set to protect North America’s invaluable wild places and outdoor spaces.
Speaking to the drinks business about the partnership, Best Day Brewing CEO Tate Huffard said: “Last year, we met The Conservation Alliance team and were immediately inspired by their impactful work in preserving wild spaces.”
Huffard explained: “Transforming our initial 2023 contribution into a more significant partnership with Nature’s Pils highlights our awe and wonder of the Conservation Alliance’s work.”
Nature’s Pils has been brewed with Bavarian lager yeast and Hallertau Mittelfrüh hops and the 12fl oz can packaging features a pattern of North American flora and fauna.
Huffard told db: “This summer, as Best Day Brewing drinkers are hiking through National Monuments, fishing in rivers, or catching waves, there’s a strong chance it could be a place that The Conservation Alliance has helped conserve. We’re proud to give back to an organisation who has given so much to us.”
Nature’s Pils will be a limited edition beer and available to buy from the brewery webshop and via select retailers including: Whole Foods, BevMo, Target, Total Wine, and HEB and Amazon from this week.
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