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Asahi teams up with LWC to reduce road-miles
Asahi UK has partnered with drinks wholesaler LWC taking up to 450 vehicle journeys off the road and saving 245 tonnes of Co2 per year.
The partnership will encourage LWC depots across England and Wales to place fewer but larger orders to ensure that deliveries are as productive and efficient as possible.
Speaking to the drinks business, an Asahi UK sustainability manager Sam Goodenough said, “One of the most challenging parts of the sustainability agenda is addressing scope 3 emissions that sit between businesses that require a shared focus. We believe collaboration is the key to tackling these emissions and we are really pleased to launch this shared initiative with LWC which we feel can make a material difference. The project is more than just two businesses working together but requires the proactive engagement of colleagues right the way through both businesses, showing that everyone can play a role.”
The companies will also reward successful LWC depots by planting an incremental number of trees, depending on the depot size and target achieved. If the depots hit all their vehicle reduction goals, the partnership aims to plant over 3,700 trees, a move that will assist in restoring the UK’s natural environment.
The tree planting will be led by environmental charity Thames 21 which works across London and the Thames River basin and will create habitats that boost biodiversity, sequester carbon and reduce soil erosion and water pollution from farm run-off, protecting local rivers.
Goodenough told db: “The journey to NetZero is not a sprint, it’s a team expedition, and we won’t get there by 2040 unless we work as a team across our industry. That’s why we are really pleased to be working on this innovative project with LWC, who we know share our ambition to drive meaningful reduction in emissions.”
LWC managing director Ebrahim Mukadam added: “When Asahi first presented the project idea to us back in the spring, we knew we had to do it. Having just launched our sustainability committee, we had already started to make great headway with a number of sustainability-focused initiatives, but these all centred around our own internal processes and assets. This project is looking at the bigger, broader supply chain picture. If we are to really progress the sustainability agenda, it is imperative that our industry pulls together, and that is exactly what this partnership is about.”
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