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Surrey County Cricket Club partners with Pommery
Surrey County Cricket Club (SCCC) has announced a multi-year partnership with Champagne Pommery, making it the Official Champagne Partner of The Kia Oval.
When one goes for a sunny day out at the cricket, beer and rosé seem to very much be the drinks of choice, with most spectators making several trips to the bar, but perhaps fine fizz will become the chosen tipple for visitors to The Oval.
Through the partnership, enabled by Footprint Sports & Entertainment, Pommery’s Champagnes will be available as an upgrade option in box seats, and will also be available in concourse wine bars – during international matches at The Oval, it will also be served in the stadium’s Duchy Suite.
From 2025, Louis Pommery English Sparkling Wine will also be added to the offering. Pommery was the first Champagne house to release a sparkling wine made on the other side of the English Channel, acquiring a vineyard in Hampshire in 2016 and setting up Pinglestone Estate near Alresford. Surrey fans may well put aside any regional animosity towards Hampshire when it comes to the wines, if not regarding the Hampshire Hawks supporters.
“Their [Pommery’s] reputation for excellence and innovation will significantly enhance the experience for our members and guests at The Kia Oval. We look forward to a successful and dynamic partnership,” said SCCC chief executive Steve Elworthy.
In addition to having its sparkling wines at the stadium, Pommery will also have in-ground advertising at the stadium, with hospitality and ticket provisions and social media promotions too.
Additionally, ambassadors for the Pommery brand will host tastings at The Oval, giving SCCC members the chance to taste exclusive cuvées.
“Becoming the official champagne partner of the Kia Oval and Surrey County Cricket Club is a significant honour for Pommery,” said Vranken Pommery UK chief executive Julien Lonneux. “We are thrilled to bring our exquisite champagnes to the vibrant community of cricket enthusiasts and contribute to the celebration of the sport at such an iconic venue.”
Related reading:
Why you should join the Wine Trade Sports Club
The top 10 trends shaping Champagne in 2024
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