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Dolly Parton launches wine range
Musician and entrepreneur Dolly Parton has introduced her first collection of wines, Dolly Wines, in collaboration with Parton Family Cellars and Australian wine giant, Accolade Wines.
Parton’s first wine to be released, Dolly Wines California Chardonnay 2023, will go on sale in the United States to leading retailers this summer. But the product is already available to purchase online from the entertainer’s website through a pre-sale delivered by Vivino on DollyWines.com.
According to the brand, “like its namesake, Dolly Wines will resonate beyond the surface, magnifying the rare and gentle things”.
The crisp Chardonnay offers a blend of white peach, sweet cream, and toasty oak for a perfectly balanced sweetness, it said.
U.S. consumers who pre-order Dolly Wines California Chardonnay 2023 through Vivino can take advantage of the limited ‘$1 Dolly Days”. Pre-sales are starting to ship on 25 June, with the product also going on sale to retailers across the United States in July 2024.
Parton was involved in every step of the winemaking process, the producer said, offering her input on taste, look and feel to ensure each bottle “perfectly represents the magic that Dolly brings to the world”.
In a deal brokered by IMG, the initial Dolly Wines range features three varietals including Chardonnay, Rosé and Prosecco, with a fourth varietal, Sparkling, launching in Australia in September 2024 under the Dolly Parton label.
The Rosé and Prosecco will be released in the autumn to retailers across the United Kingdom.
Accolade Wines chief marketing officer Sandy Mayo said: “We are beyond excited to bring Dolly Wines to the world.
“Dolly herself was involved in all aspects of each wine, and we think they capture her captivating sense of fun and sparkle perfectly. Like the lady herself, we think everyone, everywhere will love it. Go ahead, pour yourself a cup of ambition!”
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