News

BrewDog expands into Thailand

13 May 2024 By Eloise Feilden

BrewDog has announced a partnership with Atalanta Hospitality to expand into Thailand, with plans to open several bars in Bangkok.

Multinational brewery and pub chain BrewDog has announced it will open its first bar in Thailand, as part of an ongoing international expansion drive.

BrewDog currently operates over 100 bars and hotels globally, and last year announced plans to open another 200 venues in key markets over the next seven years.

Since the announcement, the company has opened new bars in Perth, Rotterdam and Denver this year.

Its venture into the Thai capital of Bangkok is part of the company’s wider expansion plans across Asia. The multinational brewery is partnering with Atalanta Hospitality on the new venture. The company’s site in Ploenchit, a short walk from Ploenchit BTS station opposite to Central Embassy, will be the location of the first BrewDog bar in Bangkok, according to Atalanta Hospitality CEO Jerry Taechaubol.

James Brown, CEO of BrewDog Bars, said in a statement that the company’s plan to “treble our bar estate over the next decade” is “already bearing fruit” thanks to local partners in different markets across the world.

BrewDog made headlines last week after the company announced that CEO James Watt, who has been at the centre of much controversy for the brand, will move into a non executive role going forward.

Following 17 years at the helm of the business, he will be replaced as CEO by James Arrow, who has occupied the COO position since September 2023, as part of a succession plan that BrewDog says was put in place last year.

Watt will remain on the BrewDog PLC board in the role of “captain and co-founder”, and remains a major shareholder in the company.

Beer writer and db contributor Pete Brown called for the company to “redefine its culture” following the news. Read more on that story here.

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