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67 Pall Mall launches Champagne pop-up in Hong Kong

15 May 2024 By Eloise Feilden

Members’ club 67 Pall Mall has announced a by-the-glass Champagne pop-up on Hong Kong’s Hollywood Road following the launch of its En Primeur Membership in January.

At the beginning of this year, 67 Pall Mall launched a new category of membership in cities where it has no physical presence.

The En Primeur membership was first made available in Hong Kong. The plan is to expand the programme into other cities with vibrant wine communities, like Dubai, Tokyo, Shanghai and potentially, Bangkok (given the recent drop in wine taxes) in the coming months.

The members’ club retains physical outlets in London, Verbier, Singapore, Beaune, Bordeaux and, as of 2025, Melbourne.

Following its launch in Hong Kong, offering monthly events tailored exclusively for regional members, 67 Pall Mall has now announced the launch of its first Champagne bar pop-up in Hong Kong, called 67 on Hollywood.

The pop-up offers 67 different SKUs, which it claims will be the most extensive by-the-glass Champagne selection in Hong Kong.

It launches on Friday 24 May, ahead of the Vinexpo Asia exhibition taking place in the city this month, and will remain open for three months.

During the Vinexpo fair, 67 Pall Mall also has a Victorian wine walkaround tasting held in the former police station of Tai Kwun on Tuesday 28 May, along with its first official masterclass in 67 on Hollywood featuring Champagne and Coravin on Thursday 30 May.

The club is inviting members to its soft launch, hosted on Monday 20, Tuesday 21 and Thursday 23 May to visit the pop-up ahead of its official opening.

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