Brad Pitt’s fizz scores hat-trick at the Oscars

Brad Pitt’s rosé champagne brand, Fleur de Miraval will be poured at the Oscars for the third year in a row, it has been confirmed. 

Pitt, a legend of silver screen who has two Oscar wins of his own under his belt — as a producer for 12 Years a Slave (2014), and an acting credit for Once Upon a Time in Hollywood (2020), in addition to seven nominations — released his first champagne in October 2020.

It was born out of a collaboration between Pitt’s Château Miraval in Provence and the Perrin winemaking family, which owns Château de Beaucastel in the Rhône, and grower Champagne house Pierre Péters, a 20-hectare estate based Le Mesnil-sur-Oger in the Côte des Blancs, which includes 16 hectares of grand cru vineyards.

Fleur de Miraval is the only Champagne house that is devoted exclusively to rosé, the producers say.

The pink Champagne took over from Piper-Heidsieck in 2022 as the Champagne at the Oscars, becoming the first celebrity fizz to be served at the prestigious event.

It will be served during the awards ceremony, as well as at the official afterparty, called the Governors Ball, and at other Oscars-related events in Los Angeles, New York City, and London.

This year’s Oscars, the 96th Academy of Motion Picture Arts and Science Awards, takes place on Sunday 10 March at Hollywood’s famous Dolby Theatre.

“The idea to create Fleur de Miraval sprang from a meeting of the minds between our family and Brad Pitt,” Marc Perrin said in a statement. “We all know Brad Pitt as this incredible artist of the silver screen; his dedication to the arts, and his craft, matches our family’s dedication to the art of winemaking. Together, and with Rodolphe Péters – whose roots are in the heart of Champagne – we’ve been able to create, develop, and grow the offerings of this unique House.”

In October, Pitt launched a “more accessible” cuvée under the Fleur de Miraval Champagne brand, called Petite Fleur, which uses a lesser proportion of reserve wine, while the remise en cercle process (return to vat) is not used.

Pitt’s foray into sparkling wine came out of his collaboration with the Perrin family who co-owns the Miraval estate and manages the winemaking at Château Miraval, the $500m Provencal chateau Pitt bought with his former partner, Angelina Jolie in 2008.

The first rosé wine was released in 2011 and became a critical and commercial success, however the property, where the two married in 2014, has been mired in controversy following the couple’s high-profile split, and Jolie’s sale of her share to Tenute del Mondo – a subsidiary of the Stoli Group – for an undisclosed sum.

Last month, Pitt won a minor victory in the ongoing legal battle with Jolie over the ownership of the estate, retaining his disputed 60/40 split of the property and rosé brand.