Absolut Vodka launches orange peel shot flavour in China

Pernod Ricard’s Absolut Vodka has announced the launch of a new orange peel flavour into the Chinese market as part of a strategy to align “local culture with global trends”.

The vodka brand has announced orange peel as its latest flavour, which will be the third product in its Nights shots range.

Absolut has said the range is influenced by local cultures and flavours, and the latest Chinese-inspired launch follows on from the brand’s Mexican-inspired Smoky Piña and Scandinavian-influenced Nordic Spice released last year.

Absolut Nights Orange Peel is launching in China on 30 March. The flavour profile of the new spirit, which is designed to be consumed as a shot, is inspired by Chenpi, a Chinese dried orange rind, blended with coffee.

Louis Cheng, VP marketing at Pernod Ricard China, said: “Absolut Nights Orange Peel pays homage to Chinese culture and the flavour profile is truly suited to the Asian market. Inspired by Chenpi which is a traditional ingredient used in Chinese cooking, desserts and candies, the addition of Orange Peel to our esteemed portfolio in China marks the next stage in the evolution of the nightlife lifestyle for the next generation, echoing our promise to redefine nightlife by aligning local culture with global trends and creating intriguing, authentic and engaging experiences.”

Absolut Nights Orange Peel has a 35% ABV, and is recommended to be served neat and chilled, combined with an orange soda chaser or served it in a shot glass rimmed with finely ground coffee, sugar and cocoa powder.

Speaking on the new product launch, Debasree Dasgupta, VP global marketing at Absolut Vodka, said: “Orange Peel joins our Absolut Nights range in igniting the premium shot scene alongside Nordic Spice and Smoky Piña. This dynamic range is reshaping nightlife by tapping into universal, global trends for vibrant and interconnected experiences while offering local, urban-inspired flavours.”