Santa Rita Estates bolsters European team with two appointments

Santa Rita Estates has announced the appointment of two new members to its European team.

Lucy Ward joins Santa Rita Estates as the head of off-trade sales GB, while Ms. Maria Ines Pina assumes the role of export manager, Continental Europe.

With a career spanning over 25 years in the drinks industry, Lucy Ward brings a wealth of experience and expertise to her new position.

Having held prominent roles at Coca-Cola, Treasury Wine Estates, and latterly Distell (now Heineken Beverages), Ward has garnered extensive knowledge in sales and brand management.

In her role as head of GB off-trade, Ward will spearhead Santa Rita’s premium agenda in the UK market, leveraging her ambassadorial approach to showcase the diverse range of South American wines to the UK market.

Her strategic focus on the GB off-trade, coupled with a blend of distributor models and direct relationships, will drive innovation across portfolio, marketing, and operational strategies.

Maria Ines Pina joins Santa Rita Estates with a distinguished background in sales and marketing roles at companies including Bodega Luigi Bosca, Distell, Moet Hennessy, and Bibendum.

Pina’s extensive experience and industry insights make her an invaluable addition to the team.

As Export manager continental Europe, Maria will play a pivotal role in expanding Santa Rita’s presence across the continent, using her expertise to forge strong partnerships and drive growth.

“We are thrilled to welcome Lucy Ward and Maria Ines Pina to our European team,” said Terry Pennington, Export Commercial Director at Santa Rita Estates. “Their appointments underscore our commitment to delivering exceptional wines and expanding our footprint in key European markets.”