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Deliveroo backers fund The Uncommon expansion

16 February 2024 By Eloise Feilden

Canned wine brand The Uncommon has secured £1.2 million in private funding, with contributions from both existing and new backers who have previously funded the likes of Innocent, Fevertree and Deliveroo.

The Uncommon has raised a total of £3m across five funding rounds since 2018. Money raised from the latest round will be used to scale up production of its English wine to meet growing demand, the brand has said.

“We started with just 5 tonnes of Bacchus. This year, we pressed 400 tonnes – our largest harvest to date,” said Henry Connell, Co-Founder at The Uncommon.

“The funding signifies a resounding vote of confidence in our vision and will allow us to bring our unbelievably good English wine to more people.”

The Uncommon is now the UK’s fifth largest English wine producer by retail sales, according to Nielsen Scanner Data, 52 weeks ending 7 October 2023. Its products are available in Waitrose, M&S, and Ocado.

It aims to strengthen its focus on national retail, as well as events and airline partnerships across British Airways, Virgin Atlantic and Iceland Air.

Connell added: “We’re in a unique position to be part of two growing categories: English wine and alternative packaging. Our steady growth is testament to the increasing thirst for quality within sustainable packaging, aligning with retailers’ drive towards Net Zero targets.”

The Uncommon’s current range includes a Bubbly White, a Bubbly Rosé, and two lower ABV botanically-infused English spritzers. The Uncommon sources all grapes from its vineyard in Kent and select growing partners across the Southeast of England.

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