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The SB Awards expands and launches new website

The Spirits Business Awards, which is now open for entries, has added categories and launched a new website, ahead of its black-tie awards ceremony in London this November.

The Spirits Business Awards (SB Awards) was established in 2019 with the aim of celebrating excellence across the spirits industry.

New categories have been added this year, including Bartender of the Year and Bar of the Year.

Categories span five core areas of the spirits trade: Retail and Marketing, Sustainability and Innovation, Tourism, Products, and People.

The entry deadline for this year’s awards is 28 June 2024.

The shortlisted entries will be announced in August.

On 14 November, a black-tie event will take place at The Underglobe theatre in London, where the winners of each category will be revealed.

Melita Kiely, editor of The Spirits Business, commented: “After five fantastic years of The Spirits Business Awards, it felt like the perfect time to take things to the next level.

“Year after year, my fellow judges and I have been thoroughly impressed with the ongoing high calibre of entries into the awards – demonstrating the continued high standards the trade holds itself to.

“It feels apt to create an awards evening befitting of the trade’s achievements, and we are looking forward to toasting this year’s winners at The Underglobe in November.”

For further details or to contact The SB Awards team, visit The Spirits Business Awards website.

In November last year, the winners of The SB Awards 2023 were revealed.

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