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Can Prosecco reach new heights of success?

15 January 2024 By Iris Fabre

The fun Italian wine has conquered the world already, but help your Prosecco stand out among competition with the Prosecco Masters 2024. Entries are open until 26 February.

(Image: Prosecco Hills, Unesco World Heritage Site. Valdobbiadene, Veneto, Italy.)

With 130 million bottles imported in 2022, Prosecco is on (and in) every mouth in the UK – so much that the Consortium’s new campaign reminds British consumers which sparkling wines can or cannot be called Prosecco.

Using the Charmat method (with the second fermentation taking place in tanks) and the Glera grape variety, Prosecco comes exclusively from Veneto and Friuli-Venezia-Giulia, in the North- East of Italy. With a yearly production of over 638 million bottles, there is a Prosecco for everyone, whether you are looking for a sparkling white, a sparkling rose, a budget-friendly wine or a vintage, more premium option.

During last year’s Prosecco Masters competition, judge Patricia Stefanowicz MW pointed out the “distinct movement upwards in quality, reflecting the ambitions of the finest producers”, thanks to lower yields, site selection, and longer lees maturation times.

Even if the Italian fizz has conquered the world, it is always aiming higher: winning a Global Wine Masters medal could help your wine stand out among the ever-growing competition in the Prosecco market.

Open to any style of Prosecco, the Prosecco Masters 2024 will identify the very best expressions of the UK’s favourite sparkling. Entries are open for another six weeks and results will be published in the April issue of the drinks business magazine and online.

Put your Prosecco under the spotlight and enter the competition here before 26 February 2024.

Entries cost £159 ex VAT

For more information contact: sophie@thedrinksbusiness.com

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