Żubrówka Vodka collaborates with Beer52 to release a wheat beer

Polish bison grass vodka Żubrówka has joined forces with craft brew club Beer52 to release a limited edition beer.

The 4.2% ABV wheat beer, named Beer52 X Żubrówka Bison Grass, uses bison grass extract to give it notes of almond, vanilla, coconut and lavender to replicate elements of Żubrówka.

Speaking about the launch, Chris Jones, a managing director at Paragon Brands, which distributes Żubrówka in the UK, said: “The new Beer52 x Żubrówka Bison Grass beer combines the much loved, distinctive taste you’d expect from Żubrówka with Beer52’s imaginative brewing style.”

Jones added: “We’re thrilled to introduce a craft beer that is infused with 500 years of Polish tradition and spirit, saluting the rich heritage of the Żubrówka brand with an exciting new beer that is sure to appeal to vodka and beer lovers alike.”

Beer52 has the largest number of craft beer subscriptions in the UK and delivers more than 32,000 beers across Britain each day bringing the monthly number to more than 1 million.

The Beer52 x Żubrówka Bison Grass beer can be found in Beer52’s December subscription boxes.

The vodka’s original Bison Grass flavour uses extracts of rare Bison grass harvested from the ancient Białowieża Forest in Poland (home to endangered Bison), and now has two further botanical flavours – with hint of mint and with hint of juniper – that launched in 2017, along with its new super premium Żubrówka Czarna that launched in 2016.

A few years ago, Żubrówka launched its fastest-growing Żubrówka Biała variant in the UK which had become Poland’s best-selling vodka brand, enjoying approximately a 20% share of its domestic market.

Related news

Russian singer tries to secure vodka and sex toy trademark

Diageo trials Carbon-cutting vodka keg

Beetlejuice 2 cocktail goes viral for all the wrong reasons