Combining luxury gift packaging and sustainability with innovative metal solutions

In the competitive landscape of luxury goods, presentation is paramount. Packaging sets the tone for the entire customer experience, conveying a sense of elegance, sophistication, and thoughtful consideration. Metal packaging, in particular, has emerged as a preferred choice for discerning brands, offering a blend of aesthetics, sustainability, and consumer appeal. Eviosys works to produce locally, right here in the UK, packaging which protects, promotes, and preserves iconic spirits British bottles in the UK.

With consumer demands changing and the desire for sustainable packaging increasing, brands must take note and change up their approach in this market. When it comes to luxury packaging, printed design (49%), colour (47%), and metal (35%) were voted as top priorities in a survey of 2000 people by FocalData* – all key elements of packaging which are prioritised at Eviosys.

Metal opens new opportunities when it comes to packaging, giving more room for brand creativity and on-shelf differentiation. Eviosys provides a wide range of shapes and finishes for metal packaging, from soft touch and crackle effect to micro-perforations and flush lids, the options for product personalisation are endless.

Design techniques offered for Eviosys’ customers include micro-embossed braille for the visually impaired, and hot stamping with a holographic effect to create 3D illusions. With these additions, personalisation is not at stake when you choose the route to more sustainable packaging. Plus, with My Tin, the revolutionary 3D tool, customers can visualise their decor instantly, taking the stress out of the development, and facilitating decision time. Eviosys enables customers to create and visualise their designs with endless possibilities for a bespoke product.

Trends in the packaging sector are also changing, with research from Caramel highlighting the concept of ‘Balance’ as a movement in the industry. Expectations for waste reduction and accessibility (for example, Eviosys’ braille additions on packaging) of products are growing areas of interest for consumers. Futuristic designs inspired by Science-Fiction are also predicted to rise in popularity, which includes the increasing need for robust-looking designs. The shockproof benefits of metal will not only further protect your product inside but create a modern and qualitative appearance.

Eviosys stands as a beacon of innovation, offering customers the perfect blend of aesthetics, sustainability, and consumer appeal to elevate their goods to new heights. As the world embraces conscious consumerism, Eviosys empowers brands to stand out from the crowd and forge a path towards a more sustainable, luxurious future.

*Survey commissioned by Eviosys and conducted by Focaldata in November 2023. The samples consisted of 500 participants from each of UK, France, Germany and Spain, making up a Europe- wide sample of 2,000 participants.

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