The power of great drinks packaging

You can help your wine stand out on the shelves by signing up to the Wine Design & Packaging Masters 2024 competition. Enter before 22 December 2023 for the chance to win a medal.

Staring at the shelves of the wine aisle in a supermarket or roaming confusedly in a wine shop: this overwhelming feeling is familiar to many. In fact, a recent study from M&S Foods reveals that a quarter of Brits spend over 10 minutes in the wine aisle, trying to decide what to buy.

Most shoppers do not get to try a wine before buying it. So why not reflect the quality of your work, philosophy and values onto the bottle?

And you are in luck – we know the perfect occasion to get the design of your bottles recognised by a panel of experts: The Wine Design & Packaging Masters returns in 2024 for its second edition.

Our judges will assess not only the aesthetics of the design, but also the quality of the finish and the sustainability of the materials, with the same rigorous approach used in our blind tasting competitions.

Our medals recognise your wine packaging as one of the best in the category, signalling its quality of design to both consumers and the trade.

Entries are open to any wine, with any form of packaging for another month, and results will be published in the February issue of the drinks business magazine and online.

Show us what makes your bottles beautiful by entering the competition here before 22 December 2023.

Entries cost: £159 ex VAT

For more information contact sophie@thedrinksbusiness.com

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