News

Hindsight Creative expands into China

20 November 2023 By Eloise Feilden

Digital marketing agency Hindsight Creative, part of Metagroup, has expanded into the Chinese market as part of its growth plan across Asia.

Hindsight Creative is a digital marketing agency that provides content production and digital marketing to spirit and beverage brands across Asia.

Launched in Hong Kong in 2020 under the directorship of Christy Yung, Hindsight Creative opened another office in South Korea a year later, now led by executive director Ryan Kim.

The digital marketing agency works with a client base which includes William Grant & Sons, Rémy Cointreau, Perrier, Campari and Stoli Vodka.

Now in its third year of business, Hindsight Creative has its sights set on portfolio growth. The company is expanding its teams in Hong Kong and South Korea, and according to the company, Yung and Kim are also expanding into mainland China to offer social media and e-commerce marketing services in what they consider a key market.

Metagroup chairman Roger Chan said of the expansion: “Several of the global brand owners we work with expressed a desire to see us expand Hindsight Creative into the key Chinese market. Understanding how social media and e-commerce works in each market is critical to building long-term value for brands and the proven expertise of our team across the region in this area made servicing the Chinese market the obvious next step in our growth plan for Hindsight.”