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Eclipse Beverages taps into Asia’s mixology scene at BCB Singapore
Eclipse Beverages has partnered with Hong Kong bar The Old Man to produce highballs exclusively for BCB Singapore to build a following “in the amazing mixology scene across Asia’s top cities”.
The Old Man, which ranked 47th on Asia’s 50 Best Bars 2023, has created a menu to showcase export and brand management business Eclipse Beverages’ producers, showcasing how they can be used in a highball.
Eclipse Beverages has partnered with Perrier for BCB Singapore, the first time the exhibition will be present in the Asian market.
Killian O’Sullivan, advisory consultant for Eclipse Beverages, said that building a following in the “amazing mixology scene across Asia’s top cities” was the first challenge for “brands in traditionally ‘western’ categories of spirits”.
“Understanding the simple serves that work within a market’s cultural context is essential and given its prevalence across drinking cultures from Japan to South Korea and Thailand highball serves are one of those key opportunities. Our collaboration with Perrier and The Old Man allows to showcase how even this conceptually very simple drink can be elevated through top quality ingredients and amazing technique,” he said.
Eclipse Beverages, a sister business to Metagroup, provides brands with advisory partners and managers across different countries, including Hong Kong, China, Japan, Korea, Ireland, the UK and SE Asia.
The business works with brands including Stranger & Sons, Amaro Montenegro and Stauning in the growing APAC region.
The partnership with The Old Man and Perrier is the latest step in its strategy to assist its brands in the Asian market. Eclipse Beverages is also entering discussions with brand owners to co-invest in brands, further facilitating export growth.
Export director Adam Green commented on the company’s strategy: “Brands frequently do not have the people or time to gain the necessary understanding of individual markets in Asia. They rely on smaller importers when they can gain so much by working with a local expert to identify the ideal partner for them to succeed.”
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